The creative
engine of Web3
pr and marketing
Powered by Cointelegraph
Our Core Expertise
Real people, real experience, real results — meet the personalities behind FORMULA.
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Strategy & Advisory
- Market research and benchmarking: Insight-driven analysis
- Regulatory compliance advisory: Framework navigation
- Product strategy development: Innovative design
- Go-to-Market execution: Structured rollout
- Capital and investor access: Funding enablement
- Global visibility and integration: Brand elevation
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PR & Awareness
- Content Strategy
- Social Media Activation
- Video Production
- Podcasts & Audio Production
- Motion Design & Infographics
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Creative Production
- Organic & Guaranteed PR
- Reputation Management
- Event PR & Media Support
- Thought Leadership Campaigns
- Crisis PR
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KOLs & Influencer Marketing
- KOL Campaigns
- Twitter Threads & Spaces
- AMA Sessions
- Social Media Promo via CT
- YouTube Sponsorship Integrations
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Cointelegraph Integration
- Advertorials & Press Releases
- Regional Publications
- Display Ads & Newsletter Placements
- Special Projects
- Exclusive Research Reports
Testimonials
We already have a full in-house marketing and PR team, and we still keep coming back to FORMULA. They help to zoom out, align on vision, and build campaigns that truly work. They’re basically a CMO-level partner — just with a full agency behind them.
If someone asks me for a Web3 marketing agency, I’d definitely recommend FORMULA for sure. It’s not just PR or growth, they offer consulting, research, acceleration support, content creation and many other services. We definitely saw a benefit for our company.
I have truly valued my partnership with the Cointelegraph team. Their structured approach and consistent professionalism are evident in every project. They set clear expectations, deliver on commitments, and communicate transparently at every step. What stands out most is their genuine willingness to go the extra mile to help you succeed, supporting your goals with dedication and care.
Expertise In Numbers
12
years in the crypto & Web3 market
450+
companies trust us
150+
regions covered
30+
top-tier experts across our team
90%
of our clients come back
Our Clients
Team
Real people, real experience, real results — meet the personalities behind FORMULA.
Growth & Marketing
Jenny
Marketing Lead
Daniel
Marketing Manager
Thomas
Marketing manager
Public Relations
Lisa
PR Lead
Julia
PR Manager
Paulina
KOL Manager
Creative
Beatriz
Content Manager
Damian
Video Director
Stacy
Content Creator
Consulting
Aida
Strategic Consultant
Beata
Strategic consultant
Bogdan
Consulting Lead
Client success & BD
Mila
Senior Account Manager
Paul
Head of Sales and Partnerships Ops.
Narmin
Account Group Head
Executive
Kate
Head of Agency
Yana
CEO
Talia
Head of Operations
What We Do
Narratives Do Matter
Because “what you say” is only half the story. Countless Web3 teams push content, hire KOLs, buy more ads — and still go unnoticed. Why? Because the what isn’t enough without the why.
FORMULA starts with narrative. We help you find the angle that resonates, the message that sticks, and the story that builds real connection.
FORMULA starts with narrative. We help you find the angle that resonates, the message that sticks, and the story that builds real connection.
Strategy with Meaning
We don’t just check boxes. We build narrative-driven frameworks where messaging, positioning, and creative work all pull in the same direction: sustainable growth.
PR is Public Relations
PR is more than coverage — it’s connection. We design strategies that deliver the right message, to the right audience, at the right moment.
Real Stories.
Real Impact.
Real Impact.
We create campaigns that generate interest, spark conversation, and gain media traction.
CT Inside Access
Beyond media placements — we offer full access to Cointelegraph’s global infrastructure, resources, experts, and massive distribution network.
Strategic Media
and KOL Network
Providing direct access to high-trust, high-impact resources and creators across Web3.
Case Studies
Just a few recent stories from 450+ successful launches:
Bybit
Request
Highlight the WSOT24 launch, world’s largest crypto trading event, which brings together traders, builders and partners in a new era of decentralized competition.
Solution
A comprehensive 360-degree multichannel campaign announcing the upcoming event, with a strong focus on impactful narratives and driving social awareness.
Results
- PR PUBLICATIONS: 655
- KOLs REACH: 74,000+
GoMining
Request
To highlight GoMining’s solutions that make Bitcoin mining more accessible and efficient for a global audience.
Solution
Leverage tailored content: articles, AMAs and custom research to showcase their expertise and leadership in the BTC mining space.
Boba Network
Request
Highlight the Boba Liftoff Accelerator, an innovative program designed to empower blockchain startups, connecting founders, developers and investors to drive a new era of decentralized application growth and Layer-2 scalability.
Solution
Massive brand awareness campaign with strong narratives and Cointelegraph media gateway promotions.
Unlimit
Request
Introduce the brand to the Web3 space and position it as a trusted infrastructure partner for the next generation of financial products. Increase brand awareness, build community presence, and grow recognition among blockchain-native audiences.
Solution
A high-impact, multichannel awareness campaign powered by strong narratives, strategic PR, and CT’s ecosystem.
Louis Vuitton
Request
To support the launch of a digital collectible, bridging traditional luxury with modern technology.
Solution
A spotlight article with social media boost and newsletter integration to maximize coverage.
Results
- IMPRESSIONS: 7,000,000+
- REACH: 3,000,000+
MANTRA
Request
Ongoing strategic support across PR, marketing, KOL relations, and events to help position MANTRA as one of the most recognized and trusted ecosystems in the Web3 space.
Solution
A full-spectrum, long-term campaign focused on strengthening positioning, expanding global visibility, and building lasting trust within the Web3 community.
Results
- IMPRESSIONS: 1,7B+
- REACH: 6M+
Polkadot
Request
Highlight the Polkadot 2.0 launch, a groundbreaking evolution in blockchain technology, uniting developers, projects and innovators to shape a new era of decentralized interoperability and scalability.
Solution
A full-scale multichannel campaign designed to announce the event and amplify it through strong storytelling and broad audience reach.
Results
- IMPRESSIONS: 1,400,000+
- REACH: 650,000+
OKX
Request
Leverage OKX’s global Formula 1 sponsorship to strengthen brand positioning and drive mass awareness through storytelling and media presence.
Solution
A high-impact multichannel campaign combining PR, video, editorial, and social media formats.
Awards
Top Crypto PR and Marketing Agency 2025
Best Crypto Marketing Agency
Top Crypto Marketing Agency 2025
Best Crypto PR Agency of 2025
Top Web3 Marketing Agency 2025